Kit Based Excitement!

The launch of a new kit is supposed to be fun with optimism and a sense of pride hanging in the air prompting both club and supporters to unite for the cause and visualise their dreams for the coming season.

Perhaps a smart modern design from a renowned prestigious global kit supplier can get the blood flowing? Perhaps even a well-crafted slick image of a new signing modelling said kit could raise hope and sell more shirts.

That’s other clubs though, not Cardiff City FC.

City fans now dread the images of the new shirt, shorts and socks appearing on their Twitter feed, instead viewing the new kit as another opportunity for the club to not only humiliate them but also another indication that the current owner couldn’t give a rats' hairy arse about them and their petty silky threads. 

Notorious owner (& fruitcake Bond Villain goon) Sir Vincent of Tan has taken things to the next level with the new shirts this time by not only having a say in the colours but now overseeing the whole design and having his company manufacturing it.

As normal at this time of year, It remains a mystery as to what the club's plan is here other than the owner getting his own way and alienating the club's biggest asset of all, the fan base.

The dude with the cheddar always gets bowed down to. 

A club owned kit manufacturer CAN be a good thing though with potentially higher profit margins and money pumped back into the club. It’s not a complete doom-fest here and kudos to the club for giving it thought instead of signing a deal with Macron or equally lame equivalent. 
Nike would've been nice mind. 

My honest first thoughts were that the design could’ve been worse and if you swapped the home and away kits then most fans would be happy enough.

You do feel though that Peter Whittingham's day may have been interrupted for the photoshoot (above pic). Perhaps Whitts had a day of XBox planned when the club rung.  

Even the shorts are red now then, replacing the black ones from the previous two ‘rebranded’ seasons... erasing another two years of history (in terms of shorts). #Outrage #History #Shorts #Etc

Surely a protest regarding this shorts outrage will be arranged imminently?  

If you’re thinking from a positive disposition (some people do), there is a glimpse of CCFC in that blue away kit. You may need to squint and use your imagination but it’s there.  

Added to all this new kit based enthusiasm is the movement from the Cardiff City Supporters Trust to design their own pro blue shirt for those fans who sternly oppose the current owner and the whole evil ‘rebrand’ of the club to red issue thing.

Various other fan groups have also highlighted a gap in the market and knocked up some shirts of their own, all of equally questionable design, presumably with the help of Microsoft Paint 97’.

The thing is, although it’s encouraging to see groups making noise, standing up for the clubs traditions and trying to stick it to the owner, the shirts they've designed are also a tacky affair. 

As heart-warming as the idea is, the rebel fans shirts are in some eyes not unlike the fake football shirts available for €5 at Mediterranean holiday resorts missing an Umbro sign or baring a misspelled player name on its back.  

It’s likely then that this season the stadium will be a confused miss-mash of unofficial tacky blue City merch and this new ‘Cosway Sports’ gear. 

I, for one, am excited about the actual football.